Director MVNO · Terminals & Partnerships
Bashir Tabbara
Executive Telecom, Product, Devices and Partnerships Leader
Building telecom growth through product innovation, commercial strategy and strategic partnerships.
Telecom executive with 20 years of experience across Saudi Arabia and the region — leading MNO and MVNO growth, device portfolios, digital transformation, customer propositions and complex commercial partnerships.
Experience across
Portrait
Executive Snapshot
Two decades converting complex market opportunities into scalable growth.
“I combine product strategy, commercial execution and partnership development to convert complex market opportunities into scalable revenue growth.”
20 years in telecom
Sustained leadership across the Saudi and regional markets.
MNO & MVNO experience
Go-to-market strategy for both operator and virtual-operator models.
Product & device leadership
Portfolio, affordability and lifecycle across prepaid, postpaid and broadband.
Full P&L ownership
Accountable for profitability, growth and disciplined execution.
Strategic partnerships
Device-manufacturer, technology and commercial alliances.
Cross-functional leadership
Aligning commercial, technical and operational teams around outcomes.
Impact Dashboard
Measurable business impact.
Verified results delivered across device, commercial and portfolio leadership.
Years in telecommunications
Two decades of commercial and product leadership across Saudi Arabia and the region.
YoY device-revenue growth at Salam Mobile
Achieved through device propositions, affordability programs and data-driven go-to-market execution.
YoY service-revenue growth
Sustained growth in service revenues alongside the device business at Salam Mobile.
Device-revenue growth at stc
Approximately tenfold growth in device revenues over seven years of portfolio leadership.
Reduction in bad-debt expenses
Reduced bad-debt exposure through smarter affordability, risk and contract structures.
Increase in postpaid device contracts
Grew postpaid device contract attachment through pricing, promotion and upgrade programs.
Subsidized devices launched
Devices brought to market under a device-subsidy and affordability program.
Every figure reflects delivered business outcomes, shown with its commercial context.
Executive Profile
A telecom leader who turns strategy into measurable execution.
Bashir Tabbara is a telecom executive with 20 years of experience, primarily in Saudi Arabia, specializing in MNO and MVNO go-to-market strategy and digital transformation. His work spans device propositions, segment-based strategy and go-to-market execution built to drive sustainable revenue growth.
He leads across products, devices, commercial strategy and partnerships — negotiating complex agreements, enhancing customer experience and using data-driven insight for strategic decisions. He is equally comfortable setting direction and driving hands-on delivery, leading cross-functional teams through regulatory, operational and customer-experience requirements to measurable outcomes.
Location
Kingdom of Saudi Arabia
Regional experience
Saudi Arabia · Kuwait · wider region
Languages
Native Arabic · Fluent English
Education
BSc Business Administration, Lebanese American University
Industry focus
Telecom · Devices · MVNO · Digital transformation
Leadership scope
Full P&L · Cross-functional teams · Partnerships
Career Journey
Experience.
Two decades of commercial, product and partnership leadership. Expand any role for detail.
Director MVNO — Terminals & Partnerships, Products, VAS and Content
Aug 2022 — PresentSalam Mobile
Full P&L ownership driving profitability and growth across customer segments — Devices, Prepaid, Postpaid and Mobile Broadband.
- 300% YoY growth in device revenues
- 10% YoY growth in service revenues
- Launched device-affordability programs
Terminals Portfolio Management Section Manager
Jul 2013 — Aug 2023stc
Managed the full portfolio of commercial device activities and led the Apple commercial and technical relationship from the launch of iPhone 4.
- Device revenues increased ~10x over 7 years
- Bad-debt expenses reduced by ~75%
- Postpaid device contract rate increased by +35%
Senior Consultant
Apr 2006 — Jul 2013stc (Group 7 / Adwaa Alshuhaab JV)
Launched a device-subsidy program covering 100+ devices, securing first-to-market access to the latest device technologies.
- 100+ devices launched under a device-subsidy program
Senior Consultant — Pre-Launch Marketing Lead
May 2008 — Sep 2008VIVA stc Group (under Group 7) · Kuwait
Led pre-launch marketing for the VIVA Kuwait project, acting as product manager for client services.
Risk and Control Expert
Apr 2004 — Apr 2006France Telecom / Fal Detecon
Managed at-risk customer portfolios and implemented Customer Operations strategies across the full care lifecycle.
Areas of Expertise
A structured executive-capability framework.
Depth across strategy, products, partnerships and execution.
Strategy & Commercial Leadership
Setting direction and owning the numbers.
- MNO and MVNO strategy
- Product strategy
- Commercial strategy
- P&L ownership
- Business planning
- Pricing and promotions
- Forecasting and budgeting
- Go-to-market strategy
Leadership Approach
Strategic clarity, hands-on execution.
“My leadership approach combines strategic clarity with hands-on execution. I align stakeholders around measurable outcomes, give teams clear ownership, and build partnerships that create sustainable value for customers and the business.”
Industry Ecosystem
The ecosystems I operate across.
Categories of partners and stakeholders managed across two decades — not endorsements.
Categories are shown in place of company logos or unsupported partner endorsements.
Education & Languages
Foundations.
Education & Languages
BSc, Business Administration
Lebanese American University
Languages
Based in the Kingdom of Saudi Arabia since 2006. Certifications and executive education can be added here.
Executive CV
Review the full record.
Download or view the executive CV. The file can be replaced at any time without changing the website.
Contact
Let’s discuss leadership, advisory and partnership opportunities.
Open to selected executive, advisory and consulting opportunities across telecommunications, technology, devices and digital transformation.